Featured Project – Masak-Masak
Infuud Asia (Kki Sweets) x Spatial Anatomy

Masak-Masak is a quest to redefine food culture through the design of food and space within an environment of play. The prototypical stall takes reference from “masak-masak”, a term that refers to an imaginary cooking game that is popular with little children, where simple readily available objects are used to create a make-believe scenario of running a food stall, cooking and serving food to customers.

True to the spirit towards play and imagination displayed by the children, the design of Masak-Masak takes reference from the abstract “masak-masak”objects.

Reducing the food stall to its bare essence, each object has been carefully crafted and proportioned, creating multiple opportunities for interaction. A plinth for display can double up as a platform for sitting, while varying heights and depths of storage shelves determines the type of product display. Openings have been created on different faces of the objects to establish a sense of theatricality when moving through the stall.

The simplicity in the geometry aims to create a spatially rich environment for interaction between the visitors and the products. Masak-Masak has been designed as a theatrical performance space, collectively celebrating the process of making and eating.

This project is brought to you by Infuud Asia, a new venture by Kki Sweets, and design studio Spatial Anatomy.

Masak-Masak is a quest to redefine food culture through the design of food and space within an environment of play. The prototypical stall takes reference from “masak-masak”, a term that refers to an imaginary cooking game that is popular with little children, where simple readily available objects are used to create a make-believe scenario of running a food stall, cooking and serving food to customers.

True to the spirit towards play and imagination displayed by the children, the design of Masak-Masak takes reference from the abstract “masak-masak”objects.

Reducing the food stall to its bare essence, each object has been carefully crafted and proportioned, creating multiple opportunities for interaction. A plinth for display can double up as a platform for sitting, while varying heights and depths of storage shelves determines the type of product display. Openings have been created on different faces of the objects to establish a sense of theatricality when moving through the stall.

The simplicity in the geometry aims to create a spatially rich environment for interaction between the visitors and the products. Masak-Masak has been designed as a theatrical performance space, collectively celebrating the process of making and eating.

This project is brought to you by Infuud Asia, a new venture by Kki Sweets, and design studio Spatial Anatomy.

About Infuud Asia (Kki Sweets)

Infuud_A4

Infuud Asia is from the creative team behind the successful branding of confectionary-driven concept store, Kki Sweets.  The company specialises in F&B branding and creating experiential concepts that target today's experience-oriented generation.  Infuud Asia believes in developing the next generation of chefs and craftsmen by giving them a platform to create, develop their skills and refine their craft through partnerships & collaborations.  Infuud Asia is passionate about developing Singapore food into Made in Singapore brands. From Singapore, to the world.

About Spatial Anatomy

Spatial Anatony Logo_COLOUR

Spatial Anatomy designs simple solutions for today’s complex living environment. Founded by Calvin Chua, the firm has operated at various scales, ranging from interiors to masterplanning.  Combining practice and academic research, the firm has a deep interest in utilising primary spatial elements as a framework to enable activities to flourish.

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