Masak-Masak is a quest to redefine food culture through the design of food and space within an environment of play. The prototypical stall takes reference from “masak-masak”, a term that refers to an imaginary cooking game that is popular with little children, where simple readily available objects are used to create a make-believe scenario of running a food stall, cooking and serving food to customers.
True to the spirit towards play and imagination displayed by the children, the design of Masak-Masak takes reference from the abstract “masak-masak”objects.
Reducing the food stall to its bare essence, each object has been carefully crafted and proportioned, creating multiple opportunities for interaction. A plinth for display can double up as a platform for sitting, while varying heights and depths of storage shelves determines the type of product display. Openings have been created on different faces of the objects to establish a sense of theatricality when moving through the stall.
The simplicity in the geometry aims to create a spatially rich environment for interaction between the visitors and the products. Masak-Masak has been designed as a theatrical performance space, collectively celebrating the process of making and eating.
This project is brought to you by Infuud Asia, a new venture by Kki Sweets, and design studio Spatial Anatomy.