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ABOUT SINGAPLURAL 2019

SingaPlural 2019 draws on evolution in nature to inspire innovation in design. The theme "Unnatural Phenomena" explores the origins and evolutions of novel new design species, forged by unorthodox collaborations that challenge disciplinary boundaries. Audacious yet grounded, unanticipated yet deliberate: "Unnatural Phenomena" can unexpectedly surprise you.

SingaPlural is a strong advocate for collaborations between brands and creatives, to encourage innovation through test-bedding of ideas, and uncover possibilities through pushing boundaries. A multi-faceted and multi-disciplinary design platform, the name ‘SingaPlural’ is derived from a combination of the terms ‘Singular’ and ‘Plural’, and was conceived from the need to create a common platform to bridge the industry with designers.

Organised by the Singapore Furniture Industries Council (SFIC) since 2012, SingaPlural is supported by DesignSingapore Council, Enterprise Singapore and Singapore Tourism Board, SingaPlural is also a programme of the annual Singapore Design Week, which is organised by the DesignSingapore Council, a part of the Ministry of Communications and Information.

ABOUT SINGAPLURAL 2019

SingaPlural 2019 draws on evolution in nature to inspire innovation in design. The theme "Unnatural Phenomena" explores the origins and evolutions of novel new design species, forged by unorthodox collaborations that challenge disciplinary boundaries. Audacious yet grounded, unanticipated yet deliberate: "Unnatural Phenomena" can unexpectedly surprise you.

SingaPlural is a strong advocate for collaborations between brands and creatives, to encourage innovation through test-bedding of ideas, and uncover possibilities through pushing boundaries. A multi-faceted and multi-disciplinary design platform, the name ‘SingaPlural’ is derived from a combination of the terms ‘Singular’ and ‘Plural’, and was conceived from the need to create a common platform to bridge the industry with designers.

Organised by the Singapore Furniture Industries Council (SFIC) since 2012, SingaPlural is supported by DesignSingapore Council, Enterprise Singapore and Singapore Tourism Board, SingaPlural is also a programme of the annual Singapore Design Week, which is organised by the DesignSingapore Council, a part of the Ministry of Communications and Information.

ABOUT THE CURATORS

About Formwerkz:

Formwerkz Architects was established in Singapore in 2004 by Alan Tay, Seetoh Kum Loon, Gwen Tan and Berlin Lee. The practice is largely defined and shaped by their common interest in the recovery of mutual human relationships, and the restoration of primordial relationships between man and nature. Projects become vehicles to design happenings or more precisely, the conditions that can espouse more active engagement between man and man with his environment.

About Bravo:

Bravo is a branding and marketing agency that specialises in identity and brand creation, social media content and marketing strategy. Guided by Tenacious D’s wise words, “It doesn’t matter if it is good, it only matters if it rocks”, always expect Bravo to pack a planet-sized punch. Creatively headed by Edwin Tan, Bravo has created many memorable branding projects loved and featured both locally and internationally in the last 9 years. These projects are spread across industries such as F&B, retail, hospitality, wellness, fin-tech and even property development.

NATIONAL DESIGN CENTRE
111 MIDDLE ROAD

SINGAPORE 188969

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